Over the years, I learned from the school of hard knocks. I discovered how to attract my ideal customers, price my services to maximize profits, and streamline billing by getting customers' cards on file. The turning point came when I integrated a CRM system, Jobber, which significantly boosted my business's efficiency and profitability. These improvements not only increased my earnings but also reduced stress, deepening my passion for small business ownership.

In 2013, I ventured into the online lawn care community, which opened up a wealth of networking opportunities. By 2018, I was ready to share my own experiences and launched the Green Industry Podcast. The podcast aims to elevate others' lawn care businesses, and to date, we've released over 1,225 episodes and received more than 3.5 million audio downloads.

Now, I offer consulting services and create resources to help other entrepreneurs sidestep the pitfalls I encountered and accelerate their business growth. My signature product, the Price Increase Letter Template, is a carefully crafted tool that many have used successfully to communicate necessary price increases to their clients. Alongside this, the Know Your Numbers course, which I co-teach with certified financial coach John Pajak, empowers business owners to master their financial landscape.

Thanks for visiting my website! I hope the resources here aid you in your business. Additionally, I offer templates for various contracts and keep you updated on top industry events. As a four-time best-selling author, my books, including "Cut That Grass and Make That Cash" and "How to Build a Thriving Lawn Care Business," provide further insights into efficient and profitable business practices.